Recycling and sustainability measures open new market opportunities for manufacturers
According to a recent study conducted for the Carton Council of North America, 91% of consumers declared they expected more information about recycling to be present on packaging, especially in the food and beverage industry. Indeed, more people are becoming aware of environmental issues and engage in more eco-friendly behaviours, such as recycling, and they expect brand owners to follow this trend and implement measures to help them in this process.